About Us
404&Co. is a boutique public relations agency dedicated to helping clients, especially those of color and other historically marginalized identities, reach their target audience and goals through unique and purposeful communications strategies.
Powered by community and culture, 404&Co. works with you to develop and nurture valuable relationships, turning your creative ideas into strategic press hits, partnerships, and more.
We are dedicated to providing a hands-on experience, bolstered by transparent, sincere, and ingenious PR services tailored to fit the specific needs of your business.
Inspired by the influence of Atlanta’s thriving cultural identity, 404&Co. is committed to highlighting diversity through communication, and we take pride in partnering with ambitious entrepreneurs and visionary brands that are making a meaningful impact in their communities.
Passion. Community. Connection.
Our Founder
T’Liyah Nobles | Founder & Principal Publicist
T’Liyah Nobles is a dynamic communications strategist and publicist dedicated to amplifying voices, building impactful narratives, and driving engagement for thought leaders, small businesses, and community organizations. As the Founder and Principal Publicist of 404&Co., she leads strategic media relations, brand positioning, and partnership development to elevate her clients’ visibility and influence.
With a background spanning political communication, public affairs, and grassroots advocacy, T’Liyah has secured high-impact media placements, crafted compelling messaging, and developed integrated campaigns that resonate. Before launching 404&Co., she honed her expertise at leading Washington, DC firms like Fireside Campaigns and Rational 360, where she worked on public relations and communications strategies for nonprofits, advocacy groups, and corporate clients.
A proud graduate of Georgia State University (B.A.) and The American University (M.A.), T’Liyah is deeply committed to equity, civil rights, and community empowerment. Through 404&Co., she blends strategic insight with cultural relevance to help brands and individuals tell their stories in ways that inspire, connect, and create lasting impact.