The Clearing Community Center x Living Local DMV
Client Overview:
The Clearing Community center, a wellness hub founded by Stephon J. Bradberry, dedicated to radical care, holistic healing, and creating safe, inclusive spaces for community-driven wellbeing.
FlowWell Yoga, DC Union Market’s first Black-owned yoga studio that blends movement, mindfulness, and wellness to empower diverse communities with accessible and inclusive wellness practices.
Services Provided:
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Secured a feature on Living Local DMV by identifying the platform as an ideal fit and pitching FlowWell Yoga’s mission and community impact. Coordinated logistics to ensure seamless coverage.
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Positioned Stephon as a leader in holistic wellness by crafting a compelling narrative that emphasized FlowWell’s inclusivity, empowerment, and innovative approach to wellness and radical care.
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Developed an outreach plan that aligned FlowWell’s story with Living Local DMV’s focus on community-driven initiatives, ensuring the feature highlighted their mission and resonated with the show’s audience.
Objective:
Secure impactful media features to elevate the visibility of The Clearing Community Center and FlowWell Yoga, amplifying their mission of holistic wellness and community care while positioning Stephon J. Bradberry as a thought leader in the wellness space.
The Approach:
We identified Living Local DMV as a platform to highlight FlowWell Yoga, The Clearing, and Stephon’s work in wellness. Using a tailored pitch, we shared their story of inclusivity, community impact, and unique approach to radical care in wellness. Once the feature was secured, we helped prepare talking points to ensure messaging would resonate well with the audience and showcase all that FlowWell Yoga has to offer.
The Result
Our efforts landed founder, Stephon Bradberry, a guest segment on Living Local DMV, spotlighting FlowWell Yoga’s mission and Stephon’s leadership within the wellness space with The Clearing Community Center. The segment reached a broad local audience, enhancing FlowWell’s visibility as a trusted wellness brand and space.
“We are our siblings’ keeper, and it’s our obligation to create space for us to be well and [for] our communities to be well.”
As Union Market’s first— and one of DC’s only— Black-owned yoga studios, FlowWell is pioneering new pathways to wellness.
Rooted in justice and community, FlowWell believes in yoga’s transformative power to change the world.